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Indistinguishable Main Character, A Common Marketing Mistake – Redesigning Inevitable

We’ve noticed that particular successful indy titles like Braid, Meatboy, Limbo, Fez, Binding of Isaac, all have very unique characters. We also had to realize that our game character looks like everybody else’s: a redesign was inevitable. Apparently many casual game artists/designers fail to make their characters distinguishable. We hope this case studies makes you realize this mistake earlier…

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